'I like it on ...': suggestive Facebook status updates 'new breast cancer campaign'
A new suggestive “I like it on” Facebook status update craze that has swept the social networking site is a new campaign to help raise awareness for breast cancer.
Millions of female users across the world have been updating their profiles with the phrase with it ending with words such as “floor”, “kitchen counter” and other location.
But after the updates started raising eyebrows across the internet, it was revealed that instead of it being sexually suggestive phrase, it was about the locations where women place their handbags or purse.
It has emerged that the craze is another unofficial campaign aimed at raising breast cancer awareness.
It was designed after a previous successful Facebook breast cancer campaign, where woman give details of their bra colour.
This week women all over the world were asked a Facebook message, asking them to make their own small contribution to October Breast Cancer Awareness month.
“Remember the game last year about what colour bra you were wearing at the moment,” the American organisers wrote.
“The purpose was to increase awareness of October Breast Cancer Awareness month.
“It was a tremendous success and we had men wondering for days what was with the colours and it made it to the news.”
They added: “This year's game has to do with your handbag/purse, where we put our handbag the moment we get home for example "I like it on the couch", "I like it on the kitchen counter", "I like it on the dresser" well u get the idea.
“Just put your answer as your status with nothing more than that and cut n paste this message and forward to all your FB female friends to their in-box. The bra game made it to the news. Let's see how powerful we women really are!!!
“REMEMBER – DO NOT PUT YOUR ANSWER AS A REPLY TO THIS MESSAGE- PUT IT IN YOUR STATUS!!! PASS THIS TO EVERYONE YOU KNOW!”
But while campaigners welcomed the viral marketing, some questioned whether it was effective.
A spokesman for Breast Cancer Care, which is not affiliated with the campaign told EmaxHealth, said: “While viral campaigns have great potential for increasing consciousness around many issues, we’d like to see this go further.
“We would encourage people to direct their Facebook friends towards helpful support and information to create better breast awareness … or reminding their friends to check their breasts regularly when they explain what the campaign is about.”
MJ DeCoteau, the executive director of Rethink Breast Cancer, an organisation supplying information and support to young women with breast cancer, added to the Star newspaper in Canada: "The bra I kind of got — it’s connected to boobs — but I don’t understand the purse.
"I definitely would think it’s university-driven and in that age group. Probably someone in their 20s.”
Latest figures show that death rates from breast cancer in Britain have dropped by a third in a generation.
Between 1989 and 2006, the number of deaths fell by 34.3 per cent — faster than in any other major European country.
Despite the fall, Britain still has the eighth worst record out of 28 countries, with breast cancer killing 12,000 women every year, concluded the analysis, published in the British Medical Journal.
In Britain, women from 47 to 73 are offered mammograms every three years under a £75 million screening programme.
Article Credit: telegraph.co.uk