Makeup

7 Mistakes You Make Removing Makeup

Image Credit : http://www.goodhousekeeping.com/

1. You skip removing your makeup all together.

Even if you only wear a little BB cream every day, leaving that makeup on can have harmful effects on your skin. During the night, your skin regenerates itself. But if your pores are still filled with makeup, they're not able to breathe and renew. Plus, clogged pores can lead to blackheads and acne.

2. You wash your face after you remove your makeup.

Try cleansing your skin while you still have makeup on, being careful not to smear your mascara onto your skin. Then, when you go to remove your makeup, there will be less to remove and you'll get a deeper clean.

3. You rub your mascara off quickly.

Have eye makeup under your eyes when you wake up? That's because you didn't take the time to remove it all properly. Soak a cotton pad in makeup remover or olive oil, and place it onto your eyelid for two to three minutes. It will break up even waterproof mascara, allowing you to wash it off without pulling at your eyes.

4. You only use makeup wipes.

They're great in a pinch, but makeup removing wipes aren't enough to really get all the gunk off your face and cleanse your skin. They really just remove the surface layer of makeup, so if possible, use an actual makeup remover on a cotton pad for a deep clean.

5. You wash your face with your hair down.

Putting your hair in a ponytail is more than just convenient. Having your hair off your face helps make sure you remove makeup along your hairline, too.

6. You swipe "up" while removing mascara.

Close your eyes, and gently pull down on your lashes. Always remove mascara the direction that your eyelashes grow, not the other way around. Pulling up on your lashes can damage them, causing breakage.

7. You remove your eye makeup first.

This is especially important for girls who love bold, stay-put lipstick. Remove your lipstick first by gently scrubbing your lips with a soaked cotton pad. That way, you won't smear the lipstick onto your skin, which can be tough to get off.

Article Credit : http://www.goodhousekeeping.com/

Face Washes

Summer special face washes

Article Source :  Sayanti Banerjee / http://femina.in/beauty/

This season you may or may not want to wear makeup but something that you simply cannot do without is a face wash. They are your best friends this summer!

Since the humidity and the sweat can clog your pores and lead to breakouts, you need to wash your face more often. However, ripping off the natural oils from the skin or disrupt the PH balance will also lead to skin problems. Therefore, choosing a face wash wisely is important.

For dry skin, a cream based face wash works best while a foaming or a gel one is ideal for oily skin. Normal to combination skin type can opt for a gel based face wash this season to keep the overall hydration intact. Instead of getting spoilt for choice and randomly experimenting, we help you opt for the right face wash.

1. Calendula Deep Cleansing Foaming Face Wash by Kiehl's

As the name suggests, the goodness of the Calendula flower extracts helps to soothe the skin and rejuvenate the texture. This foaming cleanser gently removes impurities from the surface leaving the facial skin healthy and naturally radiant.

Suitable for skin type: Normal to oily skins

2. Lancôme Gel Éclat

This clarifying cleanser contains potent, naturally derived ingredients such as White Lotus, Rose de France and Japanese Cedar bud. It helps to boost micro-circulation while deep cleansing the pores.

Suitable for skin type: Good for oily to sensitive skin

3.  Vichy's Normaderm Cleansing Gel

Enriched with Vichy Thermal Spa Water, this special formulation helps to cleanse the pores by removing excess sebum and impurities but does not dry out your skin. The potent ingredients such as Salicylic Acid, Totarol, Eperuline and Glycolic acid, are effective for keeping acne under control as well.

Suitable for skin type: Good option for acne prone or sensitive skin.

4.  Lakmé Absolute Skin Gloss Facial Foam

This cleanser creates smooth foam that thoroughly cleans the surface of the skin and leaves it well hydrated. You can skip the moisturizer and apply a serum directly, since your skin is prepared for maximum absorption of the active ingredients.

Suitable for skin type: Good for combination to oily skin

5.  Himalaya’s Moisturizing Aloe Vera Face Wash

This soap-free formulation replenishes the lost moisture of the skin with every wash. Natural skin friendly ingredients such as cucumber and Aloe Vera have a calming effect on your skin. So it can heal basic skin problems like redness, rashes and acne to some extent.

Suitable for skin type: Best for dry  as well as sensitive skin

6. Za True White Cleansing Foam

This cleansing foam has ‘Za Prism Enhancing System’ that enhances brightness and clarity of your skin. At the same time, the Vitamin C granules gently remove excess cells that contain melanin to make the complexion look clearer. After a wash, the skin on the face looks radiant and feels well hydrated. 

Suitable for skin type: Ideal for oily skin

Sunscreen

Image Credit : http://www.clipartheaven.com/

Article Source/Credit :  Maryann Hammers / http://awomanshealth.com/

Nothing ages skin faster than sun damage. Using sunscreen is the easy, obvious solution.

Proper sunscreen use can prevent not only wrinkles and lines, but also skin cancer, especially melanoma. This year the deadly disease will strike nearly 140,000 people in the United States, killing nearly 10,000. It’s the most common form of cancer for young adults (age 25 to 29) and the second-most common for those aged 15 to 29 years old. 

But what you don’t know about sunscreen really can hurt you.

Here are three little-known sunscreen facts that can (literally!) save your skin this summer.

You’re Not Using Enough

You applied sunscreen this morning. Now you’re set for the day, right?

Wrong.

“Everyone reading this is probably using too little and applying too infrequently. More is better. Trust me, you’ll thank yourself later,” says Talia Emery, MD, medical director of Remedy, a cosmetic dermatology center in Westlake Village, California.

“No matter which SPF you use, sunscreen should be reapplied every two hours and immediately after swimming or sweating.”

The American Academy of Dermatology suggests you generously coat exposed skin 15 minutes before going outdoors, using “enough to fill a shot glass.”

They’re Not Created Equal

The most common sunscreens are chemical-based formulations, containing ingredients that absorb the sun’s rays.

Sunscreen may also be mineral-based, containing zinc oxide and titanium dioxide. These deflect ultraviolet rays away from the skin. Mineral sunscreens are less likely to sting your eyes; they are gentler to skin; and they block both UVA and UVB rays.

“Mineral sunscreens are the most trustworthy. They are the most stable [i.e., don’t degrade as quickly on your skin or in the bottle] and provide the broadest protection,” says California dermatologist Cynthia Bailey, MD, whose blog (drbaileyskincare.com) covers sun protection.

In addition to the messy white goo that we all love to hate, you can find sunscreens in sprays, wipe-on sheets, powders, roll-ons, and waxy sticks.

And many sunscreens do double-duty as beauty products. “Moisturizing, anti-aging, medicated, tinted, acne preventative, makeup priming, and other all-in-one SPF-30+ sunscreens are evolving, so one beauty product treats a variety of needs,” says esthetician Naomi Fenlin, owner of About Face Skin Care in Philadelphia.

Some sunscreens also contain antioxidants such as Vitamin C and green tea, or plant-based ingredients such as aloe vera or avocado butter, for a protective boost.

30 is Not Twice as Much as 15

Sun Protection Factor (SPF) 15 sunscreen blocks about 93 percent of UVB rays, compared to SPF 30, which blocks 97 percent. SPF 50 protects against 98 percent of UVB rays.

Many dermatologists recommend SPF 30. “The payoff above SPF 30 is negligible,” says Minneapolis dermatologist Charles Crutchfield III, MD.

But SPF measures only UVB rays — not UVA rays, so be sure to choose a broad-spectrum sunscreen that protects from both types of the sun’s skin-damaging ultraviolet radiation.

“UVB refers to the burning rays. UVA are the aging rays that cause brown spots and penetrate deeply into the skin. UVA rays are also linked to skin cancer,” says Chicago dermatologist Carolyn Jacob, MD.

Stretch Marks

Can You Really Make Stretch Marks Disappear?

Original Source : Mona Gohara, M.D / http://www.goodhousekeeping.com/

Image Credit :  http://www.goodhousekeeping.com/

Thanks to rapid weight changes or growth, your collagen and elastin (the stuff that keeps your skin taut) can weaken. And you know what that means — stretch marks or as they're known in the medical world, viola striae, will appear.

Most of us will get them; at least 70% of pregnant women do. So is there a way to really make them magically disappear? Unfortunately, no. But that doesn't mean you can't make them look less unsightly. Here's how:

1. Slather on fading creams.

Some form of Retin-A is usually the best choice. "Topical retinoids promote collagen production which may, over time, improve the texture and appearance of stretch marks," says Ginette Okoye MD, assistant professor of dermatology at Johns Hopkins Medical Center. The downside? Retinoids can be irritating, and it may be months before you notice a small difference. And if you swear by cocoa butter to keep stretch marks at bay, unfortunately there's no science to support that it really works.

2. Try laser treatments.

Dr. Tina Alster, director of the Washington Institute of Dermatologic Laser Surgery, recommends one to two micro-needling or Fraxel laser treatments for substantial improvement. If your marks are still pretty noticeable, there's also a laser treatment that can remove the reddish color, says Alster. Just consult with your doctor first to figure out which one would work best for you.

3. Consider camouflaging them.

If creams and lasers aren't your thing, but those lines are making you pretty self conscious, try using body makeup to even out your complexion. Dermablend is a good choice — not only is it waterproof (you can even wear it while swimming!), but it also comes in a multitude of shades for a variety of skin tones.

4. Wear them proudly.

If you have them, you might as well own them. Created by two moms, the #Loveyourlines Instagram account is devoted to "celebrating real women, real bodies, and real self-love." And with over 100K followers, there must be something to embracing all your imperfections. So take a pic and share your marks with the world.

Botox

Busy with establishing their careers, an increasing number of women are choosing to get married in their 30s and even 40s. Looking good is a must and it is a Botox jab that guarantees glowing skin on D-Day for many of these women. Skin experts say Botox brides are definitely the trend.

According to a survey conducted by a leading matrimonial site, 65 per cent of girls in the city are not in a hurry to get married. Of them, almost half, about 45 per cent, go for Botox treatment, say industry insiders.

"Everyone is conscious about their skin and appearance and it leads to a huge demand for bridal Botox treatments. Women plan their wedding and cosmetic treatments well in advance with the help of experts. They do a Botox trial run about three-four months ahead of the wedding day," Delhi-based cosmetic dermatologist Vandana Chatrath told IANS.

Usually, brides-to-be opt for Botox treatment to get rid of frown lines, crow's feet, eyebrow shaping, face contouring and the most embarrassing problem - excessive underarm sweating.

The Botox Trend

Said Rashmi Shetty, a cosmetic physician based in Mumbai says "The most popular Botox treatment among brides is treatment for hyperhidrosis (controlling excessive sweating). No bride wants to don a sweaty patch under her armpit especially on her wedding day and in her wedding pictures."

The second most popular treatment, she said, is brow lift as it "leaves you with desirable arch and gives you a lively and happy look".

Another sought after treatment is for open pores. Explaining the procedure, Shetty told IANS, "Brides are made to sit under spotlight for hours on their wedding day and their wider pores make their skin look sticky and tired. To deal with the problem, a micro-injection is given to tighten the skin and the result is a glowing firm look."

It costs a packet, but for these new breed of multi-tasking women who are financially sound, it doesn't really matter. Cost depends on the units of Botox used for various treatments. The price range starts from Rs.5,000 and goes up to Rs.40,000.

So, yes, brides definitely have a variety of alternative treatments to choose from.

KM Kapoor, a plastic surgeon in Chandigarh, said one of the biggest advantages of such a treatment is the zero down time.

"These treatments can be done just two weeks before to get the desired results. Compared to conventional beauty treatments offered by salons, the result of Botox treatment lasts for five-six months," Kapoor told IANS.

Shilpa Shetty, Aishwarya Rai and Manisha Koirala are some of the Bollywood actresses who preferred late marriage, but looked their best on their wedding day. Others too want to sport the same glow and radiance. However, extra care is advised.

Tips before the Jab
"Before treatment, please do your homework well. Please be sure about the doctor you are getting treated by. Be sure you are not in the wrong hands or your special day could become a nightmare for you. Research well about your doctor, and be sure that he or she is well trusted and qualified," said Shetty.

Most important, the girls must check that the medicine that is being used for the treatment is FDA (Food and Drug Administration)-approved.

"A lot of fake medicines are being made in the name of Botox treatment, a lot of Chinese material is also in market," added Chatrath.

Also, a personalised diet-plan and a specific skin-care regime suggested by qualified doctors needs to be followed in order to maintain the effect.

Image and Article Credit: http://luxpresso.com

Skin Care

POST BEACH VACATION SKINCARE

While you did slather on sunscreen all through the vacation, it is important to take extra care of your skin and hair, on your return. The excessive onslaught of UV rays and the damage it causes makes it imperative to go the extra mile while your skin slowly transitions into regular skin care routine.

Exfoliate: Use a gentle exfoliant on the face, to shed off the build up of skin cells which are damaged, dry and pigmented. Enhance the exfoliation action by using a soft sponge cloth for the face or a buffing cloth for the body whilst in the shower. Donot rub hard, as this can lead to irritation and inflammation.

However if there is redness due to a sunburn, do not exfoliate until the skin has healed. 

Calm and rehydrate: Apply a hydrating and calming masque which is thirst quenching on dehydrated skin, three times a weeks. Paper masks when refrigerated before use, help soothe and plump your skin. Keep the skin nourished and hydrated throughout the day and night, with the use of serums and moisturisers. 

Repair: On returning from your holiday, immediately begin treating any signs of pigmentation like freckles, sun spots and tan with treatment products which brighten and prevent further discolouration like the Dermalogica ChromaWhite TRX C-12 Concentrate.

Avoid using skin whitening products which contain hydroquinine or kojic acid as ingredients. Furthermore, resist the temptation of bleaching the face and body to de-tan the skin.

Image and Article Credit: http://www.vogue.in/content/post-beach-vacation-skincare#0

Beauty

Common beauty beliefs: Fact or fiction?

It’s time to debunk the most common beauty myths. Ever feel baffled by the amount of conflicting beauty advice on offer these days? With so many beauty tips and tricks doing the rounds, it can be difficult to cut through what’s fact and what’s fiction. So allow us to debunk some of the most common myths and shed light on what’s actually true.

Waxing or shaving makes hair grow thicker

Fiction! Waxing or shaving removes the hair but doesn't actually make it grow back thicker. What actually happens is that after it's been shaved or pulled out, the hair is coarser, so appears to be thicker than long hairs.

Cucumber banishes puffy eyes

Fact! Cucumbers certainly do help banish the appearance of puffy eyes. Since cucumbers are cold, they will help diminish the water retention under the eyes that causes a puffy appearance.

Chocolate gives you spots

Fiction! Hooray, the truth is that chocolate won't actually cause a breakout, but it is true that a poor diet can irritate your skin.

Toothpaste can clear a blemish

Fact! Toothpaste can clear a blemish due to its ingredients which dry the skin. Applied on the spot only, toothpaste will help dry it, thus speeding up the healing process. However, there’s also the possibility that it will irritate your skin, causing dryness and flaking, so be warned.

Lots of face washing can eliminate acne

Fiction! Over-washing your face will dry it out and remove natural oils, which will put your face into over-oil production mode. Stick to washing your face twice-daily, once in the morning and once at night.

Image and Article Credit: http://in.lifestyle.yahoo.com

Philips

Ladyshave Wet and Dry

With this all-round Ladyshave you can shave your whole body quickly, easily and safely. The secret is the small shaving head that cuts quickly while protecting your skin. A soft and smooth feeling after every use.

Can be used wet or dry

Shave in or out of the shower.

Slim ergonomic design

Comfortable to hold.

Safe shaving system

The gentle small shaving head protects your skin leaving your skin feeling soft and smooth.

Sunblock

Why is it important to use sunscreen? 

Image Credit: http://www.lifestylepost.com

Skin damage from sunlight builds up with continued exposure, whether sunburn occurs or not. In addition to skin cancer and sunburn, other effects can include wrinkling, premature aging, and in time, an almost leathery appearance of the skin. Research also suggests that excessive exposure to UV radiation may interfere with the body's immune system. 

Sunburn is associated with the shorter ultraviolet wavelengths, known as ultraviolet B (UVB). The longer wavelengths, known as ultraviolet A (UVA), however, can penetrate the skin and damage connective tissue at deeper levels, even if the skin's surface feels cool. It is important to limit exposure to both UVA and UVB. 

Sunscreens play an important role in a total program to reduce the harmful effects of the sun, along with limiting sun exposure and wearing protective clothing. FDA regulates sunscreens as over-the-counter (OTC) drugs. Cosmetic products that are marketed with sun-protection claims are regulated as both drugs and cosmetics. 

To help consumers select products that best suit their needs, sunscreens are labeled with SPF numbers. SPF stands for "Sun Protection Factor." The higher the SPF number, the more sunburn protection the product provides. Remember, sunscreen use alone will not prevent all of the possible harmful effects of the sun. 

The effectiveness of a sunscreen is reduced if it is not applied in adequate amounts or it is washed off, rubbed off, sweated off, or otherwise removed. For maximum effectiveness, apply a sunscreen liberally and reapply it frequently. 

FDA is concerned about the health hazards associated with suntanning products that do not contain sunscreen ingredients. Beginning May 22, 2000, such suntanning products must bear the following warning statement: 

"Warning–This product does not contain a sunscreen and does not protect against sunburn. Repeated exposure of unprotected skin while tanning may increase the risk of skin aging, skin cancer, and other harmful effects to the skin even if you do not burn." (Title 21 of the Code of Federal Regulations, Section 740.19) 

When at the beach or pool, cover exposed areas with tightly woven clothing and wear a wide-brimmed hat to protect your head and face. If you're a parent, protect your children's skin; research indicates that one or more severe, blistering sunburns in childhood or adolescence can double the risk of skin cancer later in life. 

Remember that the sun's rays are the strongest from 10:00 a.m. to 4:00 p.m, especially during the late spring and summer. Reflected glare from water and snow also can increase your exposure to UV radiation.

Article Credit: http://www.sprayspf.com

Look young

How to be Fit at 30 Year Old

'Look young'. These two words sum up the whole cosmetic industry's marketing strategy in the 21st century. Right from anti-wrinkle creams to under eye rollers, bottled ‘youth’ is the key selling point. So when you hit your 30s, you realize that wrinkles and crow’s feet are just round the next decade's corner. The problem arises when you blindly follow this marketing jargon without thinking of natural ways to stay fit. Today, we're talking about just that. Here's a quick health checklist for all our readers who're stepping into their 30s. Read on to know what you can do to continue looking your best.

1. Try interval training sessions, atleast three times a week. It should include a minimum 30 minute routine of sprinting, jogging, running or brisk walking, along with strength training exercises.

2. If starting a workout is proving to be a challenge, join a fitness group to motivate yourself. If weight loss is an issue for you, you can also seek help in weight management groups on social networking sites such as Twitter and Facebook.

3. Try yoga! Not only will yoga help tone your body, but it will also help avert various health conditions, which tend to make their presence felt in your 30s. 

4. As ghastly as it might sound, when you reach your 30s, your muscles start degenerating leading to slower metabolic rates and ultimately weight gain. In order to have strong healthy muscles, go for smart weight training sessions such as circuit training which help in upping your muscle strength. 

5. Why not dance your way to fitness? Enroll yourself in any style of dance which appeals to you. From Zumba to Salsa, dancing is a fun way to burn calories efficiently.

6. Learn self-defence. Go for a martial training class such as kickboxing or taekwondo which will help you in staying fit and protecting yourself. 

7. Drink plenty of water and eat a healthy diet. This advice applies to everybody. It helps in keeping your hydration and metabolism levels in check. 

8. Whether you are part of today’s twitter generation, or an old school leather journal enthusiast, the trick lies in writing down each and every health related detail of the day for best and effective results. Here’s how.

9. When you hit your 30s, you might suffer from many kinds of embarrassing health conditions. Do make sure you visit your doctor for routine check-ups.

10. Last but not the least, never, and we mean never ever compare yourself to a zero-size twenty year old girl. You’ll just end up feeling miserable. Understand your body shape/type and accept it. Aim to maximize your health by enhancing your fitness levels rather than thinness levels. 

Image and Article Credit: http://healthmeup.com

Acne Treatments

Managing a skin condition can be challenging and expensive. There are many effective acne treatments on the market, but they can cost too much money for most people to use consistently. Fortunately, you can make your own household acne treatments in your own kitchen.

Household acne treatments are effective, natural and inexpensive. There are many powerful acne treatments that are healing and beneficial to the skin, and potent in healing acne lesions. Here are a few of the most powerful household acne treatments available:

1. Baking soda. Baking soda is very alkaline and is the No. 1 household acne treatment in your kitchen. It kills Candida bacteria and prevents your skin from creating more flare-ups. To use baking soda as a skin treatment, simply mix about a teaspoon of baking soda with a little but of water and make a paste. Massage this paste gently around freshly washed skin and rinse.

2. Tea tree oil. Tea tree oil is available at any health food store or natural foods market. In studies, tea tree oil has been proven to be as or more effective that benzoyl peroxide in fighting acne. To use tea tree oil, lightly soak a cotton swab in the oil and dab it directly on the acne spots. Don't use too much; a little bit is all you will need.

3. Oatmeal. Not only is oatmeal wonderful to eat, but it can also help to heal your acne skin conditions. Oatmeal is a wonderful gently exfoliant. Simply grind about 1 cup of oatmeal in a coffee grinder and mix it with enough water to form a paste. Massage the oatmeal on your freshly washed skin and rinse.

Article Credit: www.ehow.com

Sunscreen

Lakme Sun Expert Rang

Lakme Sun Expert SPF 24 PA ++ 

for all skin type

Broad spectrum UV protection

SPF 24 protects the skin from UVB rays

PA++ protects the skin from the major contributor to skin damage, UVA rays.

Daily sunscreen formulation with antioxidant-rich ingredients such as cucumber, lemon grass extracts and Vitamin B3 to protect your skin and correct past sun damage, dark spots and pigmentation

Lakme Sun Expert SPF 30 PA+

for Oliy Skin

Broad spectrum UV protection

Keeps your skin looking fresh and oil-free

PA+ shields the skin from the harmful UVA rays

SPF 30 protects the skin from UVB rays

Lightweight, non- oily sunscreen with mineral clay for superior oil control and vitamin rich ingredients such as cucumber and lemon grass extracts to protect the skin and correct past skin blemishes

Regular usage makes your skin many shades lighter

Lakme Sun Expert SPF 30 PA++

for normal to Dry Skin

Complete skin defense against harmful UV rays

Keeps skin hydrated

The radiation blocker SPF 30, blocks up to 90% of the harmful UVB rays.

PA++ blocks out harmful UVA rays that cause melanoma, darkening of the melanin in the skin and other skin problems.

Packed with lemon grass and cucumber extracts that moisturize and lighten the skin

Nourishes skin, leaving it even-complexioned and glowing Image and Article Source: lakmeindia.com

Winter Skincare

You've been eagerly waiting for winter to arrive but now that it's finally here it's making your skin feel dry and itchy, isn't it? Well, that's exactly why your skin needs extra care this season. Bring back the softness and glow to your skin with these tips to stay nourished!

Moisturise on the go! 

Moisturising your skin during the day is the key to softer, glowing skin. Stepping out during the day makes your skin prone to dryness and roughness. That's why a moisturising lotion is essential. Try one like Vaseline Total Moisture Lotion to keep your skin hydrated and supple throughout these wintery days. It is a multi-vitamin moisturiser that contains Vitamin E and proteins from soya and oat extracts that ensure smooth skin for 24 hours.

Don't forget to carry your lotion with you while you travel. “Apply the moisturiser and sunscreen together before stepping out and keep re-applying whenever your skin feels drier," advises dermatologist Dr Sudhir Shetty. 

Nourish those lips

Chapped or cracking lips can be quite painful in winter. So make sure to use a lip balm to keep them from chapping. While you're at it, choose one that really nourishes your lips and doesn't just provide a glossy effect. Again, add it to your travel pouch.

Cleanse you face often

Dry winters are particularly dusty. So it's important to keep your face free of dust in this weather. But washing your face too often might aggravate dryness.

“Use a mild cleanser, preferably one with a balanced PH. A derma face and body lotion or sebamed liquid face and body wash with olive should do you good. It will ensure that your skin is not stripped of its natural body oil,” says dermatologist Dr Abhijeet Desai. In case you use a face wash, moisturising your face again may be helpful.

Hydrate before bed

Winters cause moisture loss. What's more, your skin is most likely to lose its moisture while you sleep. So apply a lotion all over your skin and face after your bath. Massage for a while to let it seep in well. If you are looking for a suitable lotion, Vaseline Total Moisture Lotion is totally worth it as it  replenishes your skin of all its moisture loss and gives it essential nutrients too. 

“Moisturising at night is important for your skin especially during winter. Apply it in moderation and not huge amounts,” says Dr Shetty. Not only will this prevent dryness but also the early signs of ageing and unnecessary wrinkles. 

So there you have it - your ultimate skincare guide to face the winter!


Image and Article Credit: Idiva.com