Victoria's Secret is the largest American retailer of
lingerie, founded by Roy Raymond on June 12, 1977.
2012 sales were $6.12 billion with an operating income of $1
billion. The company sells lingerie, woman's wear and beauty products through
its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website.
Victoria's Secret is wholly owned and the largest holding of publicly traded
Limited Brands company.
Victoria's Secret is known for its catalogs and annual
fashion show: the Victoria's Secret Fashion Show.
Victoria's Secret is credited with single-handedly
transforming "America's conception of lingerie" by pioneering
"sexy underwear as fashion" and "lingerie mainstream
entertainment." The societal manifestation is "the increased cultural
acceptance of shopping for undies" in the United States.
Article Credit: http://en.wikipedia.org/wiki/Victoria's_Secret
video Credit: youtube.com
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